The Workshop was a three-month apprenticeship program, in which we were tasked with creating an ad campaign for a brand we were assigned.
I served as the apprentice art director, and along with my apprentice copywriter, Olga Teplova, we created the "Uncomplicate Vitamins" campaign for the vitamin company Olly. The goal of this campaign was to express the irony of somebody saying, "I don't have the time to take vitamins."
The deliverables for this project included: a print ad, tagline, tv ad script, and social activation.
Print ad series created for the "Uncomplicate Vitamins" campaign
Our script for a 30 seconds TV advertisment
Our social activation in the form of an Instagram chat bot, fully equipped with a healthy dose of sass!
You can also view the full deck here.
